Factors Affecting Impulse Buying Behavior of Consumers

Factors Affecting Buying Behaviour of Rural Consumers

Present study aims at identifying the factors affecting buying decisions of rural consumers and whether importance of these factors varies with age and income of respondents. Study identified the eight factors i.e. price, quality, warranty, advertisement, brand, friends recommendations, family members recommendation and packaging which rural consumers consider while making purchase decisions. I...

Factors Affecting Consumers' Value Creation in Online Group Buying

Drawing upon the social capital theory (SCT), this study integrates social capital factors with the perspectives of consumer hedonic participation and platform capability of online group buying sites to explore how they affect consumer value creation toward online group buying (OGB). Data from 663 valid responses were obtained using an online large-scale survey. The conceptual framework was val...

Factors Affecting Buying Behavior of Consumers in Unauthorized Colonies for FMCG Products

Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody’s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semiurban, urban slums and emerging rural segment. In coming years, with rapidly changing socio – economic landscape, bottom of pyramid will be the fastest growing consum...

Effective Factors in Changing the Buying Behavior of Iranian Apparel Consumers

Application of Stimulus & Response Model to Impulse Buying Behavior of Algerian Consumers

This paper investigates the influence of situational factors on the impulse buying behavior using a Mehrabian and Russell's (1974) framework (Stimulus & response model). The results suggest that a consumer's emotions can be a mediating factor in the impulse purchase process. In this study, we identify and explore how situational factors and emotional states may influence various dimensions of i...